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美国有什么传媒留学学校??
一 、哥伦比亚大学
(1) 新闻学院 :新闻学院只开设新闻学硕士(MA/MS in Journalism) 和传播学博士(Ph in Communication) 而新闻学申请难度很大 所以要想申请哥大的新闻学一定慎重考虑。
(2)职业进修学院 School of Professional Stuies,缩写SPS
专业:战略传播 Strategic Communication 这个项目录取难度要小一些 可以考虑
官网:http://sps.columbia.eu/international/programs-at-sps
http://sps.columbia.eu/communication/master-of-science-in-strategic-communication
申请截止时间:1.15 3.15 5.15 要求托福100+
申请要求
二、 西北大学
麦迪尔新闻学院(Meill School of Journalism)
整合营销传播(Master of Science in Integrate Marketing Communications)
西北大学整合营销传播硕士(Master of Science in Integrate Marketing Communications)为期15个月(全日制),共5个Quarter,该项目还有非全日制和远程教育项目;要求申请者本科毕业,不限专业背景,被录取的学生多拥有以下专业背景,如传播学、广告学、市场营销、商学、经济学与新闻学,不要求但建议拥有相关领域工作经验,新生中约2/3的学生有相关工作经验,本科毕业后计划直接入读该项目的申请者,需拥有优秀的本科成绩,要求参加受邀面试,如无法参加校园面试,需参加视频面试。国际学生可申请Merit-base奖学金,无需单独申请。该项目每年招约124人。
官网:http://www.meill.northwestern.eu/imc/
课程:
Core courses
Consumer Insight
Financial Accounting
IMC Strategic Process
Marketing Management
Statistics an Marketing Research
Elective courses
Analytic Techniques
Bran Communication Decisions
Bran Equity
Builing Brans with Creative Ieas
Communications an Content Marketing
Consumer Insight for Digital Experiences
Crisis Communications
Customer Value Innovation
Data Governance: Critical Issues in Digital Marketing Communications
Data Management
Digital Analytics
Digital, Social an Mobile Marketing
Digital Strategy
Entertainment Marketing an Analytics
Global Bran Communication Management
Global Perspectives
IMC Law, Policy an Ethics
IMC Leaership
Internal Communications
International Enterprise IMC Innovation (Chile)
Introuction to MarTech
Introuction to Strategic Communications
Investor Relations
Machine Learning for IMC
Meia Economics an Technology
Managing Integration
Marketing Mix Analysis
Marketing Public Relations
Marketing Technologies
Meia Automation
Meia Strategy
Practicum in Meia an Technology
Segmentation an Lifetime Value
Shopper Marketing
Social Meia
Sports Marketing
Strategic Planning in an E-Commerce Environment
Technology an Innovation Trens: A Primer for Marketers
专业分支:
品牌战略(bran strategy)
内容营销(content marketing)
数字与交互(igital an interactive marketing )
市场分析(marketing analytics)
媒介战略(meia strategy)
战略沟通(strategic communications)
申请要求: 官网无具体分数要求马上在线咨询>>>
三、 南加州大学
官网:
https://graam.usc.eu/our-programs/annenberg-school-for-communication-an-journalism/
其开设的硕士专业有:
传播管理 Communication Management
数字社会媒体 Digital Social Meia
全球传播 Global Communication 在伦敦和洛杉矶上课
新闻学 Journalism
战略公共关系 Strategic Public Relations
我重点向你推荐的是传播管理 学制1年,共需修读32个学分,要求申请者拥有本科学历,不限专业背景。马上在线咨询>>>
https://annenberg.usc.eu/communication/communication-MCM
研究领域:
https://annenberg.usc.eu/communication/communication-mcm/amissions/areas-focus
市场传播(Marketing Communication)
数字与娱乐管理(Meia & Entertainment Management)
健康与社会变革传播(Health & Social Change Communication)
国际与跨文化传播(International & Intercultural Communication)
新传播技术(New Communication Technologies)
组织与战略企业传播(Organizational & Strategic Corporate Communication)
申请要求:
https://annenberg.usc.eu/amissions/grauate-applicants/master-communication-management-fall-2018
截止时间:1.1 (9.1开通申请)
专业介绍:
Marketing Communication
The Marketing Communication track focuses on the management of business communication with customers, clients an general consumers outsie the organization. It is particularly valuable for iniviuals with career interests in marketing an sales, publicity an promotions, market research, marketing management, social marketing, avertising, public relations, public communication campaigns, an public or community affairs.
Meia & Entertainment Management
This Meia an Entertainment track is for stuents who wish to pursue or expan careers in meia an entertainment fiels. Stuents will stuy the increasing complex possibilities affore by the convergence an globalization of meia an entertainment.
Health & Social Change Communication
The Health an Social Change Communication track centers on how to influence positive behavioral an social change through effective communication messages an campaigns. Topics covere in the courses in this track inclue auience analysis, marketing communication an the selection of meia channels. It is particularly valuable for iniviuals with career interests in the health, non-profit an public sectors.
International & Intercultural Communication
The International an Intercultural Communication track is for stuents who wish to pursue or expan careers in international an intercultural communication management. Stuents will stuy the latest evelopments in communication technologies, organizations, inustries, an markets in cross-national, cross-cultural contexts.
New Communication Technologies
This certificate program is for stuents holing Master's egrees who wish to eepen their unerstaning of new communication technologies’ impact on iniviual, organizations, an markets. Stuents will stuy founational concepts an theories surrouning technologies, as well as the latest evelopments in the fiel.
Organizational & Strategic Corporate Communication
This track examines both the communication functions as well as the process of communication within organizations. It is particularly valuable for iniviuals with careers an/or career interests in human resource management, corporate communication, strategic planning, operations management, communication consulting, an other general management functions.
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