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在过去 每每提到旅游管理专业
大家第一反应就是——导游!
其实不然,从整体来看,旅游代表的是一个综合性产业集群。学习旅游管理的你可从事以下行业:旅行社、酒店、旅游策划、旅游研究
旅游规划、旅游电商、景区相关
旅游地产、旅游投资、旅游分析
旅游咨询、旅游渠道策划、旅游运营
旅游周边、旅游媒体、旅游会展等等
更重要的是有机会在旅游局工作
(哇,也太多了8~!)
根据世界旅游组织的统计
目前旅游业已经成为世界最大的产业
未来旅游市场的前景是光明的
而专业的高级旅游管理人才一直供不应求。
专业介绍
旅游管理专业涉及到的是整个行业的管理,包括大家所熟知的有酒店管理和旅游目的地管理,相对而言,酒店管理和品牌相关性更高,目的地管理的区域属性更强,目的地会展策划则和项目管理的相关性更强。
在工作职责上,则分为产品推广营销、客户满意度维系、品牌宣传、财务、媒体关系维护、会务管理、地产管理等一系列具体工作。
学校举例
以香港中文大学-旅游及款待服务管理专业为例
Tourism an Hospitality Management
• Provie professional training in tourism an hospitality management
• Equippe with hotel training facilities on campus
• Offer internship opportunities in local or overseas hotels
• Grauates can complete the Top-up Unergrauate Degree Programme jointly offere by CUSCS an Griffith University, Australia in 12 months
• Programme Structure
• This programme will be offere on a two-year full-time basis, an base on a creit unit system.
Career Prospect
Progression Path
Local Articulation
Top-up Unergrauate Degree Programmes jointly offere by CUSCS an Griffith University. Grauates can complete these programmes in about one year.
UGC-fune or self-fune Unergrauate Degree Programmes offere by local universities. In recent years, our grauates have been amitte to the following local bachelor egree programmes:
o Bachelor of Arts in Cultural Management, The Chinese University of Hong Kong
o Bachelor of Business Aministration in Hotel an Tourism Management, The Chinese University of Hong Kong
o Bachelor of Science in Community Health Practice, The Chinese University of Hong Kong
o Integrate Bachelor of Business Aministration, The Chinese University of Hong Kong
o Bachelor of Science (Hons) in Hotel Management, The Hong Kong Polytechnic University
o Bachelor of Science (Hons) in Tourism Management, The Hong Kong Polytechnic University
o Bachelor of Commerce (Hons) in Human Resources Management, Hong Kong Baptist University
o Bachelor of Business Aministration in Marketing, Hong Kong Baptist University
Stuy Overseas
Arrangements have been establishe with a number of overseas institutions for grauates to articulate to their bachelor egree programmes in relate isciplines:
Australia
• Griffith University
• The University of Queenslan
• The University of South Australia
Unite Kingom
• University of Portsmouth
• University of Sunerlan
Stuents who complete a higher iploma programme from CUSCS will be eligible for entry into Year 2 or 3 of an unergrauate programme of the following universities:
Australia
• The University of New South Wales
Unite Kingom
• University of the West of Englan (UWE Bristol)
Career Prospect
This programme is specially esigne for those who are intereste in entering the tourism an hospitality inustry. Grauates will be equippe with the professional knowlege as well as the technical skills require by the inustry which can contribute to stuents' competitiveness an their employment opportunities in the future.
Grauates can apply for various kins of jobs relating to the tourism an hospitality inustry such as hotels, travel agents, airlines, foo & beverages, conventions & exhibitions, clubhouses, property management an any other service-oriente positions.
中国香港旅游管理专业大学排名
1.香港大学
2.中文大学
3.科技大学
4.理工大学
5.城市大学
6.浸会大学
7.教育大学
8.岭南大学
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