英国商科到底学什么课程？

无论是国内就读还是出国留学，商科一直是最热门的专业之一，英国大学在商科人才培养上，不论是质量，环境还是师资，都非常有优势。因此商科一直是国内学生争相申请的热门学科，尤其是今年留学申请季，中国学生扎堆申商科，各大学录取标准也普遍上涨。

        但是，很多同学不清楚，那些个名字相似甚至相同的专业，其实课程设置也不尽相同，那么，老师就以伯明翰大学University of Birmingham的Business Management with Marketing为例，详细介绍一下相关的课程，请看：

        Overview概览 ：In a worl where image an reputation are crucial to business success, those who can emonstrate soun business management knowlege with an emphasis on strategic marketing are very much in eman. This programme has been evelope with input from marketing firms such as Beiersorf, Big Cat, Cogent Elliott, UBAglu an Unilever, with the aim of eveloping the next generation of marketing specialists. 在一个形象和声誉对企业成功至关重要的世界里，那些能以战略营销为导向的企业管理知识的人是非常需要的。这个专业计划是由Beiersorf、大猫、埃利奥特、UBAGLU和联合利华等营销公司的投入开发的，目的是开发新一代的营销专家。

课程设置：

First year：

Business Accounting商业会计, 10 creits

Developing an Entrepreneurial Opportunity创业机会, 10 creits

Introuction to Business Strategy an Supply Chain Management企业战略与供应链管理, 10 creits

Introuction to Financial Reporting财务报告介绍, 10 creits

Personal, Professional an Acaemic Development个人，专业和学术发展, 10 creits

Principles of Marketing营销原理, 10 creits

Unerstaning Organisation an Management理解组织与管理, 10 creits

Take either one of the following moules:

Economics for Business商业经济学 (A), 10 creits

Economics for Business (B), 10 creits

Take one of the following moules, epening on your prior qualifications:

Avance Analytical Techniques for Business高级商业分析技术, 20 creits

Analytical Techniques for Business商业分析技术, 20 creits

Secon Year：

Business Management Skills theme商业管理技巧：

Research Methos研究方法, 10 creits

Research Skills研究技巧, 10 creits

Marketing theme营销主题：

Consumer Behaviour消费者行为, 10 creits

Service an Relationship Marketing服务与关系营销, 10 creits

Marketing Management营销管理, 10 creits

Marketing Research市场调研, 10 creits

Law for Accountancy an Business会计与商业法, 20 creits

Managerial Finance管理财务, 10 creits

Strategy an Finance战略与金融, 10 creits

Internal an External Communications内部和外部沟通, 10 creit

Thir year:

Core moules：

Marketing Research Project市场调研, 20 creits

Marketing Analytics营销分析, 10 creits

Strategic Marketing战略营销, 10 creits

Optional moules：

Digital Marketing, 10 creits

Bran Marketing, 10 creits

Business to Business Marketing, 10 creits

Employee Relations, 10 creits

Marketing Communications, 10 creits

Social Marketing an Societal Issues, 10 creits

Retailing, 10 creits

Careers Network：

The University offers avice through our awar-winning Careers Network. They have specialists who can avise you on what the possibilities are on grauating. Joining one of the Department’s stuent societies is also a goo way of fining out about future careers. Local firms often sponsor events for our stuents (such as business games, seminars on interview techniques an how to write a CV, an, of course, more social events) so that they can get to know you an vice versa. This is a further inication of the attractiveness of our stuents to prospective employers. 加入该系的学生社团也是了解未来职业的一个好方法。本地公司经常为我们的学生举办活动（如商业游戏、面试技巧研讨会以及如何撰写简历，当然还有更多的社交活动），这样他们就可以了解你，反之亦然。这进一步表明了我们学生对未来雇主的吸引力。